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It's that time of year when we start to think about the past 11.5 months. We review things and think about what could have been done differently, what could have been better, what was great, and what we're proud of. In light of that, it seems like the perfect time to do a little year-end website check up. Don't wait until your site is on life support to identify areas of improvement.

Here it is, your year-end top 5 website checklist.

 

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“It’s the cockroach of the Internet,” said Jason Hirschhorn, chief executive of the digital curator ReDef, in a recent New York Times article. “It’s a great place to get in front of people who are interested in what you have to say.”

What is this “cockroach of the Internet” that’s touted by media mavens and welcomed by consumers?

Surprise, email haters! It’s email newsletters—“the 40-year-old technology that is not going away for very good reasons.”

Email is a medium that has not only survived against all odds, but has thrived. More than 838 billion marketing messages were delivered in 2013! A Quartz study found 60% of global executives read an email newsletter as one of their first three news sources they check daily—more than twice as high as news apps.

An email newsletter done right can be a very lucrative marketing tool for your business.

Follow the best practices in this article and watch your email newsletter thrive.

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 Wikipedia founder Jimmy Wales said, “If it isn't on Google, it doesn't exist.”

This probably holds true for the people who perform 100 billion Google searches every month. Many of them are your customers or prospects looking for products or information you provide. But are they finding it? Do you exist?

Experts estimate between 67%–86% of search engine market share belongs to Google. And your position on Google’s search engine results page (SERP) matters.

So, how do you get to the top of the first page of Google to get those precious clicks to your website?

Read this article to find out.

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If you are not a BRAND, you are a COMMODITY. –Philip Kotler

You don’t want to be a commodity.

Nobody remembers a commodity. Nobody pays a premium for a commodity or tells their friends about it. If your customers aren’t making a conscience decision to choose your product or service over another, then it’s time to rebrand.

First, you need to identify why you’re not connecting with your audience. How did you get to this point? What problems will your rebrand solve?

Here are 5 compelling reasons to rebrand.

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About Us

We’re Greenleaf Media, a full-service web design and branding agency located in Madison, Wisconsin.

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