It’s no secret that social media is here to stay. It’s become a part of most marketing strategies and organizations are pouring a lot of money into social experts, marketing staff with social media skills, social media plug-ins, integration and advertising. Afterall, 72% of all Internet users are now active on social media (jeffbullas.com). But is social media right for all organizations? Is it right for yours, or could you be following others in the wrong direction?