If you think email marketing is dead, think again. It’s a thriving channel that you, along with 4.48 billion other users in the world, use every day. Through its existence for over 20 years, it’s time-tested, proven and remains one ofthe most valuable forms of communication.

Though marketers have a multitude of ways to connect with customers in the digital world, the power of email marketing remainsrelevant and effective. Because of its adaptability, direct reach, and measurable results, email marketing fuels  brand loyalty, increases website traffic, and delivers a powerful Return on Investment (ROI).

Short-form video is dominating social media platforms, from Instagram and Facebook Reels to TikTok, and YouTube Shorts. Video has been considered the king of content for years, but now we’re consuming more video content in quick and easy consumable bites. This game-changing shift in how video content is produced and consumed is a trend you need to include in your social media strategy.

Is the content on your website accessible for all visitors? An accessible website allows differently abled people, with or without disabilities, to have the same or similar experience. Accessible features offer a better and inclusive experience for all users.

Yes, and one of the best strategies in attaining your digital aspirations – reach, clicks, leads, and even search engine rankings – is optimizing your social media presence.

Social Media Optimization (SMO) is a digital marketing approach in using social media platforms to increase brand awareness, digital visibility and website traffic. Well-optimized social channels benefit your brand in several ways:

Movement through animation and video creates interactive user experiences that engage visitors to draw them into your website. Animation can be a subtle feature or a dazzling attention-grabber, giving the user the satisfaction of an interactive click. If one of your goals is to set your website apart from the competition, consider the advantages of adding animation, video or parallax loading to your web design.

Greenleaf Grants thanks area nonprofits for their important work in the community by offering assistance to cover funding gaps in marketing, web and outreach objectives. We want to support our communities by supporting the organizations that enrich them.

Like any other tool, GenAI performs best when wielded by someone who knows and understands how to use it. Here is how GenAI can be used to enhance your existing efforts so you can upgrade your strategy.

Social media remains a good place to build brand awareness and find an audience. Following the old, tried and true marketing principles means that your social media strategy can both weather unexpected changes and up your social media game.

During the pandemic, many organizations put digital marketing initiatives on hold as they focused on day-to-day challenges. With the world's resurgence, it's time to reevaluate your marketing to ensure it engages your target audiences. But where do you start? We put together this series of guided questions to help you evaluate and refresh your current marketing efforts.

Google first announced its latest analytics product, a cookie-free system called Google Analytics 4 (GA4), back in October 2020. It will soon become Google’s exclusive analytics option and requires updates for website owners. If you’re still on the fence about moving your site to Google Analytics 4, the time is now. We’ll help you understand what’s new, what’s different and why now is the time to update your website.