During the pandemic, many organizations put digital marketing initiatives on hold as they focused on day-to-day challenges. With the world's resurgence, it's time to reevaluate your marketing to ensure it engages your target audiences. But where do you start? We put together this series of guided questions to help you evaluate and refresh your current marketing efforts. ...read more

Google first announced its latest analytics product, a cookie-free system called Google Analytics 4 (GA4), back in October 2020. It will soon become Google’s exclusive analytics option and requires updates for website owners. If you’re still on the fence about moving your site to Google Analytics 4, the time is now. We’ll help you understand what’s new, what’s different and why now is the time to update your website. ...read more