Movement through animation and video creates interactive user experiences that engage visitors to draw them into your website. Animation can be a subtle feature or a dazzling attention-grabber, giving the user the satisfaction of an interactive click. If one of your goals is to set your website apart from the competition, consider the advantages of adding animation, video or parallax loading to your web design.
Why You Should Add Movement to Your Web Design
Improved User Experience
Motion captures the user’s attention; it’s an effective way to enhance their experience and engagement on your website. It’s a captivating method that provides depth and a visual break from blocks of text to engage users until they take action, e.g. adding your product to their cart!
Animation or video can help simplify complex information, breaking it down into user-friendly, consumable pieces. Think of your last new product or process launch, an animation or immersive video could support your customer’s understanding of that new information.
Visual Connection
Animation serves as visual feedback to users, making their experience more responsive and intuitive. With an effective animation strategy, users can be guided to valuable information on your website. As users navigate the website, animation helps with visual cues to take them through the desired customer journey.
Animations can complement transitions between different sections or pages on your website, like a simple fade-in or fade-out. Other types of animations to enhance user experience are hover effects, scroll effects and loading animations.
Video empowers you to connect. It shows users your unique personality and invites them to learn more about your product or service in a visually engaging format. It’s an opportunity for storytelling which invites users to stay on your website longer and engage with your content.
Staying Power
“The average time spent on website pages with video is 6 minutes”
Including engaging and interactive video can significantly increase time on a page by 88%. The increase results in an average time spent on pages with video to be six minutes. That’s six minutes of potential to provide a more immersive and memorable experience for website visitors.
Brand Recognition
Custom animation and video that matches your brand standards can strengthen brand identity and make your website more memorable. A well-executed animation or video can evoke happy emotions or interest, which will make them feel more connected to your brand. Tip: take this one step further by repurposing website videos into your social media content.
If you want to leave a lasting impression on your website visitors by incorporating more movement and interactivity, Greenleaf Media’s marketing team is here to help! Contact us today.