What’s the last question you searched on Google? In that search, it’s likely you received a detailed answer provided by AI at the top of the page in seconds without tapping or clicking any links. Welcome to the zero-click era. Not only are you experiencing zero-click searches, but so is your target audience. AI Overviews appear in 59% of question searches, and 58% of them result in zero clicks.

The rise of zero-click searches and diminishing website traffic metrics signal that traditional SEO as we know it is no more.

Just like new year’s resolutions, kicking off the year is the perfect moment to take a good look at your marketing game and see if it’s really hitting the mark for your brand. A killer marketing strategy keeps your organization ahead of the game by nailing down these essentials.

Greenleaf Grants thanks area nonprofits for their important work in the community by offering matching grants to help with funding gaps in marketing, web and outreach objectives. We want to support our communities by supporting the organizations that enrich them.

Nearly 69% of Google searches so far in 2025 ended without a click as AI overviews deliver instant answers. Generative AI is transforming how people get information from search engines and how businesses need to approach content visibility. Traditional SEO isn’t enough for your content to be found.

Generative Engine Optimization (GEO) is the new approach in search engine visibility in the AI age.

Google’s network is the biggest and best-known platform to advertise and reach target audiences, but it’s not the only way to get results. Google Ads is the leader in pay per click (PPC) advertising with expansive targeting options that helps advertisers reach their desired audiences. With it being the number one search engine, it’s easy to see why so many businesses choose Google. If it’s so great, why would anyone consider an alternative to Google Ads? 

Copywriting is one of the most powerful tools in your marketing toolbox. Whether you are writing for your website, social media, or a printed brochure, copywriting is the vehicle that ensures your organization’s message is clear and engaging. In this guide, we’ll go through some best practices to write copy that attracts, connects, and engages.

Is your marketing outreach connecting with all of your audiences? Meet them where they are with omnichannel marketing. Omnichannel Marketing allows you to create seamless, personalized experiences with tailored messaging that speaks to what matters most. This unified approach gives your organization a competitive edge by offering convenience, increased reliability, and a boost to your brand's relevance.  

If you think email marketing is dead, think again. It’s a thriving channel that you, along with 4.48 billion other users in the world, use every day. Through its existence for over 20 years, it’s time-tested, proven and remains one of the most valuable forms of communication.

Though marketers have a multitude of ways to connect with customers in the digital world, the power of email marketing remainsrelevant and effective. Because of its adaptability, direct reach, and measurable results, email marketing fuels  brand loyalty, increases website traffic, and delivers a powerful Return on Investment (ROI).

Short-form video is dominating social media platforms, from Instagram and Facebook Reels to TikTok, and YouTube Shorts. Video has been considered the king of content for years, but now we’re consuming more video content in quick and easy consumable bites. This game-changing shift in how video content is produced and consumed is a trend you need to include in your social media strategy.

Is the content on your website accessible for all visitors? An accessible website allows differently abled people, with or without disabilities, to have the same or similar experience. Accessible features offer a better and inclusive experience for all users.