Believe it or not, email campaigns are here to stay. It may be hard to imagine in the constantly-changing world of digital marketing, but we hear it time and again. Your email list is a highly valuable component of your company’s digital puzzle and continues to be a key way to communicate with your customers.
This year, be sure you are getting the most of your email campaign efforts with these 5 key steps >
We’re excited to open up our annual nonprofit grant program for 2021. As a way to thank area nonprofits for their important work in our community, we offer assistance to cover funding gaps in marketing, web, and outreach objectives. We generally focus on Wisconsin-based non-profits and community organizations.
Can a person with a disability use your website? This question has become a critical one to ask as we move forward with new standards for web design. Nearly 1 in 5 people in the U.S. report having a disability, and experts estimate that currently over 85% of websites are not fully accessible to disabled users.
As digital marketing strategy constantly evolves through new and improved practices, it’s important to stay current in order to help your business grow and succeed. Retargeting, or delivering ads to an audience based on prior engagement with your site, is now a crucial piece of the digital marketing puzzle.
Web security is among today's hottest topics. With so many relying on email, social media, web systems and web-based applications, it’s more important than ever to protect sensitive data from attack.
View simple tips for web security
Email is the leader of the marketing world and offers a wealth of opportunity for organizational growth. As an agency, we work with many different digital marketing services and have found that not all are created equal. Here's our list of pros and cons of popular email platforms to help you determine which management system is best for your organization.
See pros and cons for popular platforms
Exhibiting at a trade show is a great investment for growing business – depending on the industry, the event's scope, and IF your communications strategy is on point. With tradeshow season looming, now is the time to make plans to impact show buyers in print, web and onsite.
Read our tips for tradeshow communications
As a way to thank our area nonprofits for their contributions to our community, we developed a non-profit grants program. Greenleaf Grants offers funding to enhance nonprofit visibility and assist in accomplishing marketing, web and outreach objectives.
Learn more about Greenleaf Grants for nonprofits
Today’s tech-friendly consumers are searching online for their goods and services. Sometimes organic SEO efforts are enough to achieve top billing in search engines… but for competitive keywords and phrases, consider advertising on Google AdWords. Done right, AdWords generates quality traffic to your website – your ads will more than pay for themselves.
When you build a great website, you want people to see it. You’ll want to be easily found right where people are looking: at the top of search engines. Take a look at these FAQs on the basics of web marketing and why you might consider paying to get the highest position in an online search.