One of the key components in creating a successful website is optimizing it for Search Engine Optimization (SEO). SEO is a complex system that receives information from many factors which change and evolve as end user behaviors change and evolve.

A survey from Search Engine Journal released in September 2021 asked 2,800 SEO professionals about the current trends in search engine optimization. Here, we break down that complex data into the five priority areas to focus SEO efforts in the next 12 months.

Have you been shopping online and noticed that ads for certain products follow you to other websites? This is the result of a tracking method called 3^rd party cookies and has been a mainstay of digital advertising for years; however, times are changing.

At Greenleaf Media, we are always on the lookout for the most important trends in web design and development so you don’t have to be. As we move swiftly through 2021, here’s a few trends we’re seeing that will help keep your website ahead of the competition.

With daily signs of the COVID-19 threat easing, more organizations are starting to reopen. Now is the time to carefully take stock. Are your marketing tools getting the results you want? Check out these best practice tips to make the most of your marketing efforts and get your marketing toolkit ready for reopening>

Did you know that website and email personalization can greatly improve your user engagement? Regardless of your business sector, personalization is a powerful tool to engage visitors and increase user satisfaction.

Sounds great. But what exactly is personalization? 

Let's break it down>

As we know, this global pandemic has affected nearly every facet of life. Because of imposed regulations and health concerns, our habits have changed from visiting physical locations to searching online for most goods and services. This increased focus on e-commerce means search engine optimization is a very smart investment for both the present and future of your organization. Building and implementing a strong SEO strategy can weather uncertain times and keep your organization relevant to target audiences. 

In this article, we’ll cover best practices including header tags, metadata, and url structure 

Organizations are starting to reopen but there is still a level of uncertainty and people remain cautious as we dive into the new normal. As people start to venture out, it is important that your organization continues to adapt by giving people resources to get out and do it safely.

 Learn how to navigate the new normal and support a contact-free economy >

The recent effects of the pandemic have hit all of us in different ways as we try to comply with new required policies and procedures. Like it or not we’re all learning to adapt and communicate with people online in new ways to stay connected.

Here are some proactive ways to interact and keep people engaged >

Every day this week we have been hit with developments that have initiated a period of uncertainty for everyone. This shift has impacted nearly every industry and people are now increasingly turning to online platforms to research, shop and communicate.

Find out how developing an online strategy can leverage your organization >

Your brand is much more than just your organization name and logo. A good brand communicates what an organization does while distinguishing it from the competition. A brand establishes trust, credibility and expresses how the audience should perceive an organization. As an organization grows and evolves so should the brand.

Here are 5 reasons why it might be time to consider rebranding >