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There are many things to consider when creating your website. You want a site that is functional, adheres to your brand standards, and lends itself well to search engine optimization. One thing that is too important to overlook is your domain name i.e., greenleafmedia.com. Sometimes when creating a site people are in a hurry to quickly select and secure a domain name without giving much thought to how it might impact their SEO.

Here are some things to consider before you secure a domain name.

It’s no secret that social media is here to stay. It’s become a part of most marketing strategies and organizations are pouring a lot of money into social experts, marketing staff with social media skills, social media plug-ins, integration and advertising. Afterall, 72% of all Internet users are now active on social media (jeffbullas.com). But is social media right for all organizations? Is it right for yours, or could you be following others in the wrong direction?

Ask yourself these questions...

It's that time of year when we start to think about the past 11.5 months. We review things and think about what could have been done differently, what could have been better, what was great, and what we're proud of. In light of that, it seems like the perfect time to do a little year-end website check up. Don't wait until your site is on life support to identify areas of improvement.

Here it is, your year-end top 5 website checklist.

 

“It’s the cockroach of the Internet,” said Jason Hirschhorn, chief executive of the digital curator ReDef, in a recent New York Times article. “It’s a great place to get in front of people who are interested in what you have to say.”

What is this “cockroach of the Internet” that’s touted by media mavens and welcomed by consumers?

Surprise, email haters! It’s email newsletters—“the 40-year-old technology that is not going away for very good reasons.”

Email is a medium that has not only survived against all odds, but has thrived. More than 838 billion marketing messages were delivered in 2013! A Quartz study found 60% of global executives read an email newsletter as one of their first three news sources they check daily—more than twice as high as news apps.

An email newsletter done right can be a very lucrative marketing tool for your business.

Follow the best practices in this article and watch your email newsletter thrive.

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We’re Greenleaf Media, a full-service web and branding agency located in Madison, Wisconsin.

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