Incorporating digital into your organization’s overall marketing strategy not only meets your audience where it’s at, but it also helps focus your initiatives and provides opportunity to measure how well you’re reaching them. A solid digital marketing strategy should include evaluation and goal setting, market analysis and careful review of channels.
The best digital marketing strategy is to meet your audience where they already exist: their email inbox. We break down why email is the most effective communications platform and the best practices to take your marketing to the next level. These include Automated Emails, Segmenting, A/B Testing and Personalization.
It’s the new year, and you know what that means? It’s time for a fresh marketing strategy! A good digital marketing strategy consists of three factors: effective branding, modern website and engaging content. Read on to see how these factors work together to create a winning marketing strategy.
Greenleaf Media has gone, well, green with a new solar array! Of course, we wouldn't have gotten the panels without assistance from organizations in our community. Thank you to MadiSun and Midwest Solar Power for helping us do our part against climate change.
One of the key components in creating a successful website is optimizing it for Search Engine Optimization (SEO). SEO is a complex system that receives information from many factors which change and evolve as end user behaviors change and evolve.
A survey from Search Engine Journal released in September 2021 asked 2,800 SEO professionals about the current trends in search engine optimization. Here, we break down that complex data into the five priority areas to focus SEO efforts in the next 12 months.
Have you been shopping online and noticed that ads for certain products follow you to other websites? This is the result of a tracking method called 3rd party cookies and has been a mainstay of digital advertising for years; however, times are changing.
At Greenleaf Media, we are always on the lookout for the most important trends in web design and development so you don’t have to be. As we move swiftly through 2021, here’s a few trends we’re seeing that will help keep your website ahead of the competition.
With daily signs of the COVID-19 threat easing, more organizations are starting to reopen. Now is the time to carefully take stock. Are your marketing tools getting the results you want? Check out these best practice tips to make the most of your marketing efforts and get your marketing toolkit ready for reopening>
Did you know that website and email personalization can greatly improve your user engagement? Regardless of your business sector, personalization is a powerful tool to engage visitors and increase user satisfaction.
Sounds great. But what exactly is personalization?
As we know, this global pandemic has affected nearly every facet of life. Because of imposed regulations and health concerns, our habits have changed from visiting physical locations to searching online for most goods and services. This increased focus on e-commerce means search engine optimization is a very smart investment for both the present and future of your organization. Building and implementing a strong SEO strategy can weather uncertain times and keep your organization relevant to target audiences.
In this article, we’ll cover best practices including header tags, metadata, and url structure >