Your brand is much more than just your organization name and logo. A good brand communicates what an organization does while distinguishing it from the competition. A brand establishes trust, credibility and expresses how the audience should perceive an organization. As an organization grows and evolves so should the brand.
Here are 5 reasons why it might be time to consider rebranding >
In today’s digital world, your search habits are tracked by data known as cookies. With user privacy becoming a growing concern for Internet users, lawmakers are trying to increase the transparency between personal data and how it’s being used on websites. As these regulations roll out, the biggest question is how it impacts your business website.
Learn about more about website cookies and how Cookie Law applies to you >
When creating and sending emails its important to follow best practices so your emails don’t end up on an email blacklist. Once you’ve been marked on an email blacklist, it reduces your organization’s credibility and impacts delivery for your emails.
To ensure your emails end up in your reader’s inboxes, here’s what you need to know about email blacklists >
Domain Authority is a system that scores the quality of your site content. The better your site content the higher your ranking. If the content on your site demonstrates that you are an expert in your industry your Domain Authority will be higher.
Your Domain Authority ranking will predict how well a website will rank on search engine result pages. Do you know what your Domain Authority score is? Learn more about Domain Authority and how it can increase your search engine ranking >
Having a website has become essential. The internet has changed the way people interact with different organizations, and now the first place they look for more information is your website. People are doing their research before taking action and they are looking at things like price, location, and reviews during their search.
To be successful your website doesn’t have to be complex, but it does have cater to your visitor’s needs and allow them to find information easily. Before you get caught up in the bells and whistles of web design, go back to the basics and make sure your site has these essentials >
With the New Year in full swing, you’re probably starting to put together your marketing plan for 2019. If you’re looking for a fresh idea, an emerging trend is video marketing. When you first think of video marketing, it may sound intimidating, unattainable, and time-consuming, but now it’s easier than ever before and video has become a staple in any good marketing strategy.
There are several different ways you can effectively use video for your business, here are a few to get you started >
These days, online security is on everyone’s mind as the web is increasingly integrated into our daily lives. Users want to be reassured their private information is safe and secure—and that prying eyes cannot get ahold of sensitive data. One essential way to lay the groundwork for website security is to have an SSL certificate installed on your server, which ensures your site is secure and trustworthy for customers and gives you a boost with search engines.
What are SSL certificates and why do you need one? Learn more on the blog >
When is it time to invest in a website redesign? How do you know if it’s necessary and if it will truly help in reaching your business goals?
We all know that technology is evolving at a remarkable clip – and that means it’s critical to ensure your site stays up-to-date with these changes. You might be surprised to learn about new and improved features and functions that are now readily available to make your site better suited for your audience and for the future of your business.
Wondering if your site is due for an upgrade? We’ve rounded up our top signs that it’s time to invest in a website redesign >
How we consume information has changed. Quickly need an answer to a burning question? We grab our phones or tablets to consult Google. Making a first-time purchase? We seek out online experts or trustworthy peer reviews for their recommendations. With such a huge amount of online content out there it’s easier than ever to find exactly the answers we need. With a content marketing strategy, your business can give your specific audience what they’re looking for.
What does your website look like on a mobile phone? If you haven’t taken the steps to optimize your site for mobile phones and tablets, you need to bite the bullet and get started. Investing in responsive design will lift up your business in a number of key ways.