Social media remains a good place to build brand awareness and find an audience. Following the old, tried and true marketing principles means that your social media strategy can both weather unexpected changes and up your social media game.
During the pandemic, many organizations put digital marketing initiatives on hold as they focused on day-to-day challenges. With the world's resurgence, it's time to reevaluate your marketing to ensure it engages your target audiences. But where do you start? We put together this series of guided questions to help you evaluate and refresh your current marketing efforts.
Google first announced its latest analytics product, a cookie-free system called Google Analytics 4 (GA4), back in October 2020. It will soon become Google’s exclusive analytics option and requires updates for website owners. If you’re still on the fence about moving your site to Google Analytics 4, the time is now. We’ll help you understand what’s new, what’s different and why now is the time to update your website.
Did you know that the biggest driver of your organization’s growth could be audience data? With audience data, you can analyze the people who engage with your organization and use that information to help plan strategies that expand your reach. So what, exactly, is it?
Incorporating digital into your organization’s overall marketing strategy not only meets your audience where it’s at, but it also helps focus your initiatives and provides opportunity to measure how well you’re reaching them. A solid digital marketing strategy should include evaluation and goal setting, market analysis and careful review of channels.
The best digital marketing strategy is to meet your audience where they already exist: their email inbox. We break down why email is the most effective communications platform and the best practices to take your marketing to the next level. These include Automated Emails, Segmenting, A/B Testing and Personalization.
It’s the new year, and you know what that means? It’s time for a fresh marketing strategy! A good digital marketing strategy consists of three factors: effective branding, modern website and engaging content. Read on to see how these factors work together to create a winning marketing strategy.
Greenleaf Media has gone, well, green with a new solar array! Of course, we wouldn't have gotten the panels without assistance from organizations in our community. Thank you to MadiSun and Midwest Solar Power for helping us do our part against climate change.
One of the key components in creating a successful website is optimizing it for Search Engine Optimization (SEO). SEO is a complex system that receives information from many factors which change and evolve as end user behaviors change and evolve.
A survey from Search Engine Journal released in September 2021 asked 2,800 SEO professionals about the current trends in search engine optimization. Here, we break down that complex data into the five priority areas to focus SEO efforts in the next 12 months.
Have you been shopping online and noticed that ads for certain products follow you to other websites? This is the result of a tracking method called 3rd party cookies and has been a mainstay of digital advertising for years; however, times are changing.