When is it time to invest in a website redesign? How do you know if it’s necessary and if it will truly help in reaching your business goals?

We all know that technology is evolving at a remarkable clip – and that means it’s critical to ensure your site stays up-to-date with these changes. You might be surprised to learn about new and improved features and functions that are now readily available to make your site better suited for your audience and for the future of your business.

Wondering if your site is due for an upgrade? We’ve rounded up our top signs that it’s time to invest in a website redesign >

How we consume information has changed. Quickly need an answer to a burning question? We grab our phones or tablets to consult Google. Making a first-time purchase? We seek out online experts or trustworthy peer reviews for their recommendations. With such a huge amount of online content out there it’s easier than ever to find exactly the answers we need. With a content marketing strategy, your business can give your specific audience what they’re looking for.

Get started with content marketing >

What does your website look like on a mobile phone? If you haven’t taken the steps to optimize your site for mobile phones and tablets, you need to bite the bullet and get started. Investing in responsive design will lift up your business in a number of key ways.

Three reasons to make your site responsive >

Believe it or not, email campaigns are here to stay. It may be hard to imagine in the constantly-changing world of digital marketing, but we hear it time and again. Your email list is a highly valuable component of your company’s digital  puzzle and continues to be a key way to communicate with your customers.

This year, be sure you are getting the most of your email campaign efforts with these 5 key steps >

We’re excited to open up our annual nonprofit grant program for 2021. As a way to thank area nonprofits for their important work in our community, we offer assistance to cover funding gaps in marketing, web, and outreach objectives. We generally focus on Wisconsin-based non-profits and community organizations.

Find out more about our grant program >

Can a person with a disability use your website? This question has become a critical one to ask as we move forward with new standards for web design. Nearly 1 in 5 people in the U.S. report having a disability, and experts estimate that currently over 85% of websites are not fully accessible to disabled users. 

Discover more about web accessibility standards >

As digital marketing strategy constantly evolves through new and improved practices, it’s important to stay current in order to help your business grow and succeed. Retargeting, or delivering ads to an audience based on prior engagement with your site, is now a crucial piece of the digital marketing puzzle. 

Learn how retargeting works and best practices >

Web security is among today's hottest topics. With so many relying on email, social media, web systems and web-based applications, it’s more important than ever to protect sensitive data from attack.

View simple tips for web security

Email is the leader of the marketing world and offers a wealth of opportunity for organizational growth. As an agency, we work with many different digital marketing services and have found that not all are created equal. Here's our list of pros and cons of popular email platforms to help you determine which management system is best for your organization.

See pros and cons for popular platforms

Exhibiting at a trade show is a great investment for growing business – depending on the industry, the event's scope, and IF your communications strategy is on point. With tradeshow season looming, now is the time to make plans to impact show buyers in print, web and onsite.

Read our tips for tradeshow communications