Nearly 69% of Google searches so far in 2025 ended without a click as AI overviews deliver instant answers. Generative AI is transforming how people get information from search engines and how businesses need to approach content visibility. Traditional SEO isn’t enough for your content to be found.

Generative Engine Optimization (GEO) is the new approach in search engine visibility in the AI age.

Google’s network is the biggest and best-known platform to advertise and reach target audiences, but it’s not the only way to get results. Google Ads is the leader in pay per click (PPC) advertising with expansive targeting options that helps advertisers reach their desired audiences. With it being the number one search engine, it’s easy to see why so many businesses choose Google. If it’s so great, why would anyone consider an alternative to Google Ads? 

Copywriting is one of the most powerful tools in your marketing toolbox. Whether you are writing for your website, social media, or a printed brochure, copywriting is the vehicle that ensures your organization’s message is clear and engaging. In this guide, we’ll go through some best practices to write copy that attracts, connects, and engages.

Is your marketing outreach connecting with all of your audiences? Meet them where they are with omnichannel marketing. Omnichannel Marketing allows you to create seamless, personalized experiences with tailored messaging that speaks to what matters most. This unified approach gives your organization a competitive edge by offering convenience, increased reliability, and a boost to your brand's relevance.  

Greenleaf Grants thanks area nonprofits for their important work in the community by offering assistance to cover funding gaps in marketing, web and outreach objectives. We want to support our communities by supporting the organizations that enrich them.

If you think email marketing is dead, think again. It’s a thriving channel that you, along with 4.48 billion other users in the world, use every day. Through its existence for over 20 years, it’s time-tested, proven and remains one of the most valuable forms of communication.

Though marketers have a multitude of ways to connect with customers in the digital world, the power of email marketing remainsrelevant and effective. Because of its adaptability, direct reach, and measurable results, email marketing fuels  brand loyalty, increases website traffic, and delivers a powerful Return on Investment (ROI).

Short-form video is dominating social media platforms, from Instagram and Facebook Reels to TikTok, and YouTube Shorts. Video has been considered the king of content for years, but now we’re consuming more video content in quick and easy consumable bites. This game-changing shift in how video content is produced and consumed is a trend you need to include in your social media strategy.

Is the content on your website accessible for all visitors? An accessible website allows differently abled people, with or without disabilities, to have the same or similar experience. Accessible features offer a better and inclusive experience for all users.

Yes, and one of the best strategies in attaining your digital aspirations – reach, clicks, leads, and even search engine rankings – is optimizing your social media presence.

Social Media Optimization (SMO) is a digital marketing approach in using social media platforms to increase brand awareness, digital visibility and website traffic. Well-optimized social channels benefit your brand in several ways:

Movement through animation and video creates interactive user experiences that engage visitors to draw them into your website. Animation can be a subtle feature or a dazzling attention-grabber, giving the user the satisfaction of an interactive click. If one of your goals is to set your website apart from the competition, consider the advantages of adding animation, video or parallax loading to your web design.