When was the last time you performed an online search of your business? Take another look - you may uncover unflattering or flawed information about your organization. Attempting to improve your online presence is called Online Reputation Management (ORM).
Check out these worthwhile ORM strategies...
With so many social networking opportunities available today, it’s hard to know which to choose… especially as a business.
When you want to target a professional user base, look to LinkedIn. LinkedIn is easy to manage, professionals turn to the platform for business to business (B2B) interactions and participating can improve your search engine rankings.
Get tips for boosting your business with LinkedIn...
Are you on THE map? That is, Google Maps? Today’s web and mobile users are relying more heavily on Google Maps to locate a business. If you’re not featured where people are looking, you could be losing market share with potential customers. Creating an account on Google My Business (GMB) gets your business info listed on Google’s Search, Maps and Google+, helping customers find you on any type of device.
How to get featured on Google Maps...
There are many things to consider when creating your website. You want a site that is functional, adheres to your brand standards, and lends itself well to search engine optimization. One thing that is too important to overlook is your domain name i.e., greenleafmedia.com. Sometimes when creating a site people are in a hurry to quickly select and secure a domain name without giving much thought to how it might impact their SEO.
Here are some things to consider before you secure a domain name.
There are many things to consider when building or updating your website. With so many content management systems (CMS) available, you might need help selecting the system that is right for your organization.
We have compared the top three systems to help you decide.
It’s no secret that social media is here to stay. It’s become a part of most marketing strategies and organizations are pouring a lot of money into social experts, marketing staff with social media skills, social media plug-ins, integration and advertising. Afterall, 72% of all Internet users are now active on social media (jeffbullas.com). But is social media right for all organizations? Is it right for yours, or could you be following others in the wrong direction?
It's that time of year when we start to think about the past 11.5 months. We review things and think about what could have been done differently, what could have been better, what was great, and what we're proud of. In light of that, it seems like the perfect time to do a little year-end website check up. Don't wait until your site is on life support to identify areas of improvement.
Here it is, your year-end top 5 website checklist.
“It’s the cockroach of the Internet,” said Jason Hirschhorn, chief executive of the digital curator ReDef, in a recent New York Times article. “It’s a great place to get in front of people who are interested in what you have to say.”
What is this “cockroach of the Internet” that’s touted by media mavens and welcomed by consumers?
Surprise, email haters! It’s email newsletters—“the 40-year-old technology that is not going away for very good reasons.”
Email is a medium that has not only survived against all odds, but has thrived. More than 838 billion marketing messages were delivered in 2013! A Quartz study found 60% of global executives read an email newsletter as one of their first three news sources they check daily—more than twice as high as news apps.
An email newsletter done right can be a very lucrative marketing tool for your business.
Follow the best practices in this article and watch your email newsletter thrive.
Wikipedia founder Jimmy Wales said, “If it isn't on Google, it doesn't exist.”
This probably holds true for the people who perform 100 billion Google searches every month. Many of them are your customers or prospects looking for products or information you provide. But are they finding it? Do you exist?
Experts estimate between 67%–86% of search engine market share belongs to Google. And your position on Google’s search engine results page (SERP) matters.
So, how do you get to the top of the first page of Google to get those precious clicks to your website?
If you are not a BRAND, you are a COMMODITY. –Philip Kotler
You don’t want to be a commodity.
Nobody remembers a commodity. Nobody pays a premium for a commodity or tells their friends about it. If your customers aren’t making a conscience decision to choose your product or service over another, then it’s time to rebrand.
First, you need to identify why you’re not connecting with your audience. How did you get to this point? What problems will your rebrand solve?