Today’s tech-friendly consumers are searching online for their goods and services. Sometimes organic SEO efforts are enough to achieve top billing in search engines… but for competitive keywords and phrases, consider advertising on Google AdWords. Done right, AdWords generates quality traffic to your website – your ads will more than pay for themselves.
When you build a great website, you want people to see it. You’ll want to be easily found right where people are looking: at the top of search engines. Take a look at these FAQs on the basics of web marketing and why you might consider paying to get the highest position in an online search.
Web editors – also known as WYSIWYG editors or content editors – are ubiquitous in web design and marketing tools and are the most often used admin feature by website CMS users and email marketers.
Web systems – like Wordpress, Joomla, Drupal and other CMS platforms – make managing websites easy for even novice users, but performing upgrades on your own can prove risky. Get professional support for your website upgrade to save time and hassles.
As a way to give back and support the good work of area nonprofits, Greenleaf Media developed a nonprofit grants program. Our grants help enhance the visibility of Wisconsin-based nonprofits and community organizations.
Learn more about Greenleaf's nonprofit grants...
If you’re interested in developing a new website, one of your first decisions is the type of web framework to use: open source or proprietary. But what’s the difference? And which is better?
View pros and cons of open source and proprietary web systems...
When was the last time you performed an online search of your business? Take another look - you may uncover unflattering or flawed information about your organization. Attempting to improve your online presence is called Online Reputation Management (ORM).
Check out these worthwhile ORM strategies...
With so many social networking opportunities available today, it’s hard to know which to choose… especially as a business.
When you want to target a professional user base, look to LinkedIn. LinkedIn is easy to manage, professionals turn to the platform for business to business (B2B) interactions and participating can improve your search engine rankings.
Get tips for boosting your business with LinkedIn...
Are you on THE map? That is, Google Maps? Today’s web and mobile users are relying more heavily on Google Maps to locate a business. If you’re not featured where people are looking, you could be losing market share with potential customers. Creating an account on Google My Business (GMB) gets your business info listed on Google’s Search, Maps and Google+, helping customers find you on any type of device.
How to get featured on Google Maps...
There are many things to consider when creating your website. You want a site that is functional, adheres to your brand standards, and lends itself well to search engine optimization. One thing that is too important to overlook is your domain name i.e., greenleafmedia.com. Sometimes when creating a site people are in a hurry to quickly select and secure a domain name without giving much thought to how it might impact their SEO.
Here are some things to consider before you secure a domain name.